THREE GENERATIONS ONE LEGACY

It began with a single conviction: that there is honour in metal, and honesty in trade. Sita Ram Gupta Ji laid the foundation of the family's aluminium journey with little more than discipline, integrity and an unshakeable eye for quality.

In an era of handshakes over contracts, he built a reputation that outlived ledgers — earning the trust of buyers who returned not for the lowest price, but for the surest quality. That trust became the bedrock on which everything since has been built.

Inheriting his father's name and principles, Lalit Gupta transformed a trusted trade into a true manufacturing enterprise. Under his guidance, SRG Aluminium was formally established — turning decades of expertise into structured, scalable production.

He invested in capacity, in process, and in people — driving the exponential growth that took SRG from a regional name to a recognised supplier across India. His mentorship remains the steadying hand behind the company's standards to this day.

Today, the third generation leads. Uday Gupta carries the legacy into a new era — pairing the family's founding values with modern technology, German spectrometer-grade quality control, and a sharp focus on sustainable recycling at scale.

Under his leadership, SRG is not only honouring its past but building its future: a one-stop benchmark for recycled aluminium that meets global standards while staying rooted in the trust three generations have earned.